I wanted to share a few tips for Wedding Photography Tips and blog tips. I have really turn a corner in my business and I am always on the look out for new tips and ideas to further my career in photography, So I wanted to share these tips I found on Photoshelter.com. Which I recommend for all photographers looking for help!
Alexandra’s 8 must-do marketing moves to grow your wedding photography business:
Your brand will attract the type of client you want – or the ones you don’t want if you’re not careful. Alexandra defines her brand as “clean and sophisticated,” which helps her attract brides who are typically professional women from the market’s higher end. This is exactly where she wants to be.
Having a blog and keeping it updated with teasers from your recent shoots is a must. Remember that when people visit your site, they often go straight to your blog first because that’s a fast way to get to know you better. If you haven’t updated your blog content in 2 months, this reflects poorly and may even turn clients away. (Check out Alexandra’s photography blog.)
Give credit where credit is due. Linking from your blog to other wedding industry sites and to the other vendors who worked an event (florists, caterers, etc.) will drive people to their sites and make them inclined to do the same for you.
SEO, SEO, SEO. It’s vital to the success of your business.
Reposting your blog content onto your photography-specific Facebook Page is also a must. After Alexandra shoots a wedding, she gets together about 10 “teaser” images to post on Facebook and her blog. Once the images are okayed by her clients, she tags the couple on Facebook and links each image to the page on her blog where the images live. Alexandra uses Google Analytics to measure referral traffic, which also lets her know how well that tactic is working.
A little history on Alexandra’s history, after graduating from California’s Brooks Institute of Photography with greater hands-on skills and confidence to take on clients, Alexandra was initially introduced to wedding photography when a close friend asked her to shoot her big day. Alexandra panicked (a common reaction from many 1st-time wedding photographers) and remembers this day as one of the most nerve-racking experiences of her life. But she survived and ultimately excelled, which is why word of her services quickly traveled from the newlyweds straight to engaged couples in need of a good photographer. While word of mouth marketing may have helped get her started, today her success is a result of much more.
Find her here:here
Early next week I will be posting my top 10 tips for website design and a few marketing tips! Let me know what you think of these tips below!